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Nike followed up on its footwear fame by dressing athletes from head to toe, introducing apparel collections for tennis and basketball, which had been popularized respectively by superstars John McEnroe and Michael Jordan. In 1988, Nike's "Just Do It" slogan was introduced, and it remains one particular from the most recognizable and effective commercial taglines.
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A rising number of elite athletes competed in Nike footwear. Runner Mark Covert was the very first athlete to put on Nike footwear across a finish line. Nike sneakers got their to start with endorsement by a professional athlete when Romanian tennis personality Ilie Nastase signed on to wear Nikes within the court.
Bowerman designed an modern running-shoe sole. The organization unveiled Nike "Moon Shoes" featuring the Waffle sole for athletes competing at the U.S. Olympic Trials in Eugene, Ore., in 1972. A succession of shoes, a lot of dependant on the waffle outsole, followed. Several of the most popular would be the Waffle Racer, Air Force One particular and Nike Air Max 97.
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